microcopy gallery

Bumped: Dividend notifications

Push notification

Goal: Because dividends aren’t tied to Bumped’s main value prop (shopping to earn fractional stocks), this push explains all, without the user needing to open the app.
Tone: Simple, informative

Triggered email

Goal: Celebrate a Bumped user’s first dividend (and explain what they are).
Tone: Celebratory, conversational

modal

Goal: Surface dividend details explain how they work, and highlight the Help Center if a user needs more info.
Tone: Explanatory, informative

Bumped: choose reward stocks

onboarding email

Goal: Introduce stock selections to new Bumped users.
Tone: Conversational, educational

modal

Goal: Surface stock selections, and briefly explain how the user will be rewarded.
Tone: Direct, explanatory

Modal (“More info” selected)

Goal: Provide further detail on stock selections while fulfilling regulatory requirements made by FINRA.
Tone: Explanatory, formal

Bumped: notification preferences

menu (Footer)

Goal: Inform California users of their rights, and fulfill regulatory requirements set by the CCPA act.
Tone: Basic, informative

menu And Radio buttons

Goal: Educate Bumped users on types of email messages, and allow them to curate what they receive.
Tone: Informative, educational

surveymonkey: sharing restrictions

Tooltip

Audience: SurveyMonkey users with Casual seats
Goal: Inform users that they can’t send copies of their surveys, and surface a Power seat request CTA should they wish to upgrade their seat.
Tone: Informal, educational

modal and error message

Audience: SurveyMonkey users with Power seats
Goal: Outline how to send a copy of a survey to another user, and warn that people with Power seat can’t send copies of their surveys to people with Casual seats.
Tone: Informal, educational

surveymonkey: response limit warnings

Counter and tooltip

Audience: Accounts that are within their response limit
Goal: Educate users on what response limits are, and how they are calculated.
Tone: Educational

Counter, warning and tooltip

Audience: Accounts that are close to their response limit
Goal: Warn users about response limits and overages, and surface an upgrade prompt.
Tone: Firm, educational

Counter, warning and tooltip

Audience: Accounts that have reached their limit
Goal: Warn users about impending overages, and surface an upgrade prompt.
Tone: Firm, educational

dismissable banner

Audience: Accounts that are close to their response limit
Goal: Ensure users learn about response limits and overages at login, and surface an upgrade prompt.
Tone: Firm, educational

dismissable banner

Audience: Accounts that have reached their limit
Goal: Ensure users know about impending overages at login, and surface an upgrade prompt.
Tone: Firm, educational